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What is Link Building? Why is it important?

A search engine optimization technique where one increases the number and quality of incoming links from external sources with the intention of increasing a Web page's link popularity, thus helping increase a Web page's position in the search engines.  The links should be relevant to one's business or marketing scheme.  The search engines place value on various different things and this is one of them when indexing your website.




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Page Last Updated:May 10, 2006
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