http://web93.elitedesignsltd.com/search-engines http://web93.elitedesignsltd.com/search-engines/how-do-search-engines-rank-websites There are 9 different search engines that control 90% of the search engine traffic in the world. Each of these search engines has a specific criteria (algorithm) that it uses to analyze web sites. These algorithms typically consider around 60 separate aspects of a website and compare them against other rival sites which are designed to be found for the same or similar keywords and phrases. Websites that rank highly on results pages are ones that adhere the closest to the specific search engine algorithm. http://web93.elitedesignsltd.com/search-engines/how-do-search-engines-rank-websites Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-a-link-farm A Link Farm are sites created and maintained solely for the purpose of constructing links between member sites. These should be avoided as a violation of most search engines' policies; their use won't build your site's link popularity, and may result in a ranking penalty.  You should always take extreme caution when swapping links for this reason alone so that your site is not penalized. http://web93.elitedesignsltd.com/search-engines/what-is-a-link-farm Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-a-meta-tag A META tag is an html tag in the header section of a web page, intended to offer content to search engines. These tags are hidden from the common view of internet users browsing your website.  Among them are the keyword and description tags, specifications on when a search engine should re-visit a page, site category and accessibility.  Contrary to popular belief there are still search engines using this information to deliver results.  http://web93.elitedesignsltd.com/search-engines/what-is-a-meta-tag Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-a-natural-listing http://web93.elitedesignsltd.com/search-engines/what-is-a-natural-listing Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-a-search-directory A Search Directory are directories that are built from submissions made by website owners, and generally arrange site listings hierarchically. Organized, categorized listings of Web sites. Directories employ teams of people, who follow strict guidelines, to review a submitted site and determine its inclusion and ranking. Yahoo! is the best known example. http://web93.elitedesignsltd.com/search-engines/what-is-a-search-directory Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-a-search-engine-results-page-or-serp A "search engine results page," the page of site listings that a search engine returns in response to a user's entry of a search query. Often used in discussion of the way such a page is laid out, for example: "Overture listings are the first sites presented on Yahoo's SERPs." http://web93.elitedesignsltd.com/search-engines/what-is-a-search-engine-results-page-or-serp Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-a-search-engine A Search Engine is one of the internet's searchable databases of web pages, generally built by using "spiders" to locate and read pages. http://web93.elitedesignsltd.com/search-engines/what-is-a-search-engine Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-a-spider-or-search-engine-spider A Spider is a program that traverses and crawls the web, following links from page to page. Also called a robot or search engine robot. http://web93.elitedesignsltd.com/search-engines/what-is-a-spider-or-search-engine-spider Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-content-match-tm Content Match™ gives you a way to reach Internet users beyond search. Content Match complements a Sponsored Search campaign by displaying your advertisements to more users while they are online. This provides additional targeted leads on a pay-per-click basis, while still offering separate pricing and tracking for maximum control of return-on-investment.The Content Match partner network includes numerous popular, high-quality content and information sites, such as Yahoo!, MSN.com, CNN.com, ESPN.com.Examples of how Content Match works:When a user goes to a site like Yahoo! and views content pages (such as articles), Yahoo! provides one or more Content Match listings on the same page. Users may also be targeted based on their interests and actions. For example, a user who demonstrates an interest in sports related topics on one site may be provided with sports-related Content Match listings on that site or on other Content Match publisher sites.*¹ Achieve Cost-Efficient, Measurable ResultsWhether your advertising goal is to generate more sales, grow your lead volume or increase brand awareness, Content Match provides cost-efficient, measurable results.Minimum bids start at $0.10, and you pay only when a user clicks on your listing. Content Match expands the reach of Sponsored Search listings to popular Web sites, providing more targeted leads and increased visibility of your brand. Separate campaign management, including bidding, ad listing and tracking, lets you adjust your bids and measure performance independent of Sponsored Search to achieve maximum ROI. *1. Yahoo! and its Content Match distribution partners may target users based on their aggregated interests and actions. So, a user who demonstrates an interest in a specific topic on one site may be shown Content Match listings related to that topic when viewing content on that site or other sites within the same distribution network. http://web93.elitedesignsltd.com/search-engines/what-is-content-match-tm Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-invisible-text-or-hidden-text--is-it-a-bad-practice-to-have-on-my-website Invisible Text is using a font color the same or close to the color of the background of a page, in an attempt to allow the content to be indexed by search engines while not being visible to humans. To search engines, this is spam.  THIS IS VERY BAD AND COULD GET YOUR SITE BANNED FROM THE SEARCH ENGINES ALTOGETHER. http://web93.elitedesignsltd.com/search-engines/what-is-invisible-text-or-hidden-text--is-it-a-bad-practice-to-have-on-my-website Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-keyword-density Keyword Density is the ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page. One element of search engine optimization. http://web93.elitedesignsltd.com/search-engines/what-is-keyword-density Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-search-engine-marketing Search Engine Marketing encompasses several forms of marketing products and services on the internet through management of information presented by search engines and directories. Included are such elements as site optimization, and the purchase and placement of advertisements. http://web93.elitedesignsltd.com/search-engines/what-is-search-engine-marketing Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-search-engine-positioning-or-sep Search Engine Positioning is the process of managing a page or site's positioning in the search engines. http://web93.elitedesignsltd.com/search-engines/what-is-search-engine-positioning-or-sep Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-search-engine-reputation Reputation is a term related to link popularity, a page will score highest for reputation when it is linked to by pages from other sites which themselves are highly ranked. Well-known sites recognized as "authoritive" are given high reputation scores on their own; it's for this reason that a link to your site from something like cnn.com would be very valuable. http://web93.elitedesignsltd.com/search-engines/what-is-search-engine-reputation Wed, 10 May 2006 20:29:27 -0500 http://web93.elitedesignsltd.com/search-engines/what-is-word-stemming Word Stemming is a practice used by some search engines in which searches will return results for words based upon a particular stem. For example, a search for "develop" might return pages containing the words "development" or "developer." http://web93.elitedesignsltd.com/search-engines/what-is-word-stemming Wed, 10 May 2006 20:29:27 -0500