What is Content Match TM?
Content Match™ gives you a way to reach Internet users beyond search. Content Match complements a Sponsored Search campaign by displaying your advertisements to more users while they are online. This provides additional targeted leads on a pay-per-click basis, while still offering separate pricing and tracking for maximum control of return-on-investment. The Content Match partner network includes numerous popular, high-quality content and information sites, such as Yahoo!, MSN.com, CNN.com, ESPN.com. Examples of how Content Match works:- When a user goes to a site like Yahoo! and views content pages (such as articles), Yahoo! provides one or more Content Match listings on the same page.
- Users may also be targeted based on their interests and actions. For example, a user who demonstrates an interest in sports related topics on one site may be provided with sports-related Content Match listings on that site or on other Content Match publisher sites.*¹
Achieve Cost-Efficient, Measurable ResultsWhether your advertising goal is to generate more sales, grow your lead volume or increase brand awareness, Content Match provides cost-efficient, measurable results. - Minimum bids start at $0.10, and you pay only when a user clicks on your listing.
- Content Match expands the reach of Sponsored Search listings to popular Web sites, providing more targeted leads and increased visibility of your brand.
- Separate campaign management, including bidding, ad listing and tracking, lets you adjust your bids and measure performance independent of Sponsored Search to achieve maximum ROI.
*1. Yahoo! and its Content Match distribution partners may target users based on their aggregated interests and actions. So, a user who demonstrates an interest in a specific topic on one site may be shown Content Match listings related to that topic when viewing content on that site or other sites within the same distribution network.
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